Potassium :: essays research papers fc

Potassium   Ã‚  Ã‚  Ã‚  Ã‚  Potassium is a vital element in the human body. Potassium had never been distinguished between sodium until the eighteenth century. Before potassium was recognized as an element, potassium carbonate was mixed with animal fat to make soap. It was discovered by Sir Humphrey Davy in England, in 1807. Sir Davy was able to isolate potassium using electrolysis. Potassium was the first metal isolated by this procedure. Today, it is still not found free in nature. It is obtained by electrolysis of chloride or hydroxide.   Ã‚  Ã‚  Ã‚  Ã‚  Potassium is a solid silvery white element. It is soft and can be cut with a knife. Potassium is the least dense known metal, besides lithium. It is the seventh most abundant element. It makes up about 1.5% by weight of the earth's crust. It decomposes in water because of the hydrogen. It usually catches fire during reaction with water.   Ã‚  Ã‚  Ã‚  Ã‚  Potassium is an essential component for plant growth. Potassium is absorbed by plants in larger amounts than most other mineral elements. Potassium is supplied to plants by soil minerals, organic materials, and inorganic fertilizer. Potassium is not found in organic combination with plant tissues. Potassium plays an essential role in the metabolic processes of plants. Potassium also is essential in carbohydrate metabolism, a process by which energy is obtained from sugar.   Ã‚  Ã‚  Ã‚  Ã‚  Potassium is one of the most important elements in human diet. To begin with, potassium works with sodium for various reasons. For example, it helps to regulate body waste, control heart rhythms, and assist in reducing high blood pressure. It also aids in clear thinking by sending oxygen to the brain. This element is crucial to the maintenance of the nervous system and the muscular system. Potassium is an electrolyte, and therefor regulates the balance of fluids inside and outside the cells, including blood.   Ã‚  Ã‚  Ã‚  Ã‚  The human body needs potassium to function. The body may become short of potassium in many situations. Excessive physical activity, severe cases of stress, drinking of alcohol or coffee all consume the potassium in the body leaving the person with a deficiency of the mineral. As a result of this deficiency severe fatigues, muscle weakness, nervous disorders, cardiac arrest, and poor reflexes can occur. Too much potassium in the body may result in dehydration. The kidneys can retain or get rid of too much potassium. Either extreme is dangerous for the body.   Ã‚  Ã‚  Ã‚  Ã‚  If potassium is such a vital nutrient to the human body it has to be a mineral that can be found in a regular diet.

Marketing of 15 inch multimedia TV system

The 15 inch multimedia LCD TV system is a high resolution system just like the 17 inch one. The 15 inch multimedia LCD TV is capable of displaying the different features that are possessed by the 17 inch one. The main reasons why the 15 inch TV system has lagged behind in terms of sales could be attributed to its smaller size of the display screen, slightly lesser or fewer features, among other few shortcomings. Despite all these shortcomings, this TV system has the advantage of being cheaper hence it can be afforded by many people. It also has the advantage of having similar feature as those possessed by the 17 inch TV system. By looking at a spectrum of several options in an attempt to raise the sales volumes of the 15 inch TV system, one of them seems to bee more practical and achievable in the prevailing circumstances. This is serous advertising and sales promotion of this product (Don E Schultz, 1997). All seems not lost yet because the product is operating slightly above the break-even-point and therefore if a serious adverting and sales promotion is done the trend can change. Advertising is the creation of awareness of a product and appealing to the public to purchase the product. On the other hand sales promotion stands for other marketing activities other than personal selling, advertising and publicity and is intended to stimulate demand for the product i.e. consumer purchasing and dealer effectiveness. Both advertising and sales promotion are part of what is referred to as the marketing communication mix or promotion mix (http://www.onlinewbc.org/DOCS/market/adv_vs_pr.html) How it is to be done There are several approaches that should be applied in advertising. Advertising is intended to influence long term buying behavior. One way of achieving this goal is through placing adverts continually in the press media i.e. daily newspapers and magazines. Through this it is expected that the adverts will reach out to a large population in the country or the market area. The other means / way in which advertising should be done is through placing adverts in the electronic media such as radio and televisions. This is also has advantage of reaching out to a large audience. This kind of advertising should portray all the positive aspects of using the 15 inch TV system. The visual aspect is likely to create more demand in the short term and also in the long term. Other than adverts in the print and electronic media, advertising should also be done through public launches in different parts of the country or expected market coverage area. During such launches demonstrations on the operation of the TV system should be done. Advantages of using this product should be highlighted during such launches. Sales promotions should also be done. This could involve issuing coupons, free samples, refunds and rebates, premiums or gifts, contests and sweepstakes, point-of -sale displays, shows and exhibitions, among other ways.( Julian Cummins, 1997 ). When these are done properly immediate surge in sales volumes is likely to be observed. This is true because customers like â€Å"something extra† like a gift when they purchase a product, provided that it is of good quality. The product in question i.e. the 15 inch TV system has good quality and hence sales promotion can assist in boosting sales hence profits. Conclusion It is important to know that both advertising and sales promotion can be applied together as part of the promotional mix for the 15 inch TV system. The campaign for raising sales volume for this product can effectively use these two tools to achieve its targets. Personal selling should come in to support advertising by increasing the sales. References 1. Advertising and publicity available at http://www.onlinewbc.org/DOCS/market/adv_vs_pr.html assessed on Feb. 1, 2008 2. Julian Cummins, (1997). Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work. Prentice Hall 3. Don E Schultz (1997). Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques†¦ and How to Use Them. Prentice Hall         

Coppola essays

Coppola essays Brando's raspy-voiced role (later to be mimicked by a host of impersonators) was difficult in one respect for Coppola in that the actor was 47 at the time, much too young for the aging Mafia don. The problem was solved by makeup expert Dick Smith, who has accomplished similar wonders in The Exorcist (1973) and in Little Big Man (1970), where he aged Dustin Hoffman to 100 years old. Smith added wrinkles to Brando's skin by applying liquid latex, especially around the eyes and nose. A leathery appearance was achieved the same way, along with loose flesh and bags beneath the eyes. He imparted olive skin tones to give Brando a Mediterranean appearance. A special denture was inserted along his lower jawline to make the actor's jaw jut out in a completely different bite and to cause his cheeks to sag. He then stuffed the actor's cheeks with a gummy substance to affect heavy jowls, and it was this device that altered the actor's appearance drastically, giving rise to wild speculation that B rando spent hours stuffing his cheeks with cotton, facial tissue, and newspapers. The film is darkCoppola had cinematographer Gordon Willis deliberately underlight each scene; the mood is dark; and the climax, in which Michael indulges in an orgy of blood vengeance, would simply be horrific, were it not for the ironic melodies of the Rota score, which underline the humane sensibilities of the storyteller and keep us at an appropriate distance. And this points to Coppola's greatest achievement with THE GODFATHER; he simultaneously presents us with two views of the Corleone family. We see it from within, sympathizing with the motives and dilemmas of these very real, attractive and charismatic individuals; and we see it from without, in a state of suspended disgust at a moral code that knows only greed and blood. The Godfather is an insightful sociological study of violence, power, honor and obligation, corruption, justice and crime in America.The film ...

Free Essays on Anthrax

Anthrax, disease of warm-blooded animals, including humans, caused by the bacterium Bacillus anthracis. Anthrax most commonly occurs in cattle and other plant-eating mammals, but it can also affect humans who come in contact with infected animals. The disease is not considered contagious, however, and person-to-person spread of the disease is highly unlikely. Vaccines can protect against anthrax, and antibiotics can treat the disease in its early stages. Anthrax is a spore-forming bacterium . The spores have protective coats and can withstand extreme heat, drought, and other harsh conditions. They can live for centuries in soil. Anthrax spores also have the potential for use in biological warfare because of their ability to survive and because they spread easily in air and can be inhaled. Once the spores are inside the lungs, the bacteria develop and begin to multiply. In humans, the disease can appear in three forms: cutaneous, inhalation, and gastrointestinal. The cutaneous, or external form, primarily involves the skin and is contracted mainly by those who handle contaminated hides, wool, or carcasses. The bacteria enter through a cut or other opening in the skin, and a dark, itchy bump that resembles an insect bite appears. The bump then develops into an open sore with a black area in the center. The cutaneous form of anthrax can be treated with antimicrobial drugs. Death results in about 20 percent of untreated cases. Veterinarians, mill workers, laboratory researchers, and other people at risk of exposure to anthrax are generally vaccinated against the disease. Humans contract internal forms of anthrax by inhaling anthrax spores or by eating contaminated meat. People who work with animal hair and wool are most likely to inhale the spores, especially in areas where anthrax occurs in animals. Symptoms of inhaled anthrax initially resemble those of a cold or the flu- general aches and pains, fever, fatigue, cough, and mi... Free Essays on Anthrax Free Essays on Anthrax Anthrax is the preferred biological warfare agent because: It is highly lethal. 100 million lethal doses per gram of anthrax material (100,000 times deadlier than the deadliest chemical warfare agent). Silent, invisible killer. Inhalational anthrax is virtually always fatal. There are low barriers to production. Low cost of producing the anthrax material. Not high-technology. Knowledge is widely available. Easy to produce in large quantities. It is easy to weaponize. It is extremely stable. It can be stored almost indefinitely as a dry powder. It can be loaded, in a freeze-dried condition, in munitions or disseminated as an aerosol with crude sprayers. Currently, we have a limited detection capability. What is Anthrax? Anthrax is a naturally occurring disease of plant eating animals (goats, sheep, cattle, wine, etc.) caused by the bacterium Bacillus anthracis. It is an illness which has been recognized since antiquity. Anthrax was common in essentially all areas where livestock are raised. Intensive livestock immunization programs have greatly reduced the occurrence of the disease among both animals and humans in much of the world, an most outbreaks occur in areas where immunization programs have not been implemented or have become compromised (primarily Africa and Asia; however, outbreaks occurred during the mid- I 990's in Haiti and the former Soviet Union). Anthrax spores can remain viable for several decades under suitable environmental conditions; thus, absence of cases does not equate to absence of risk. Humans can contract anthrax in three ways: Through cuts or breaks in the skin resulting from contact with an infected animal (cutaneous anthrax), resulting in local and possibly systemic (bloodstream) infection. From breathing anthrax spores (termed "woolsorters" disease) resulting in an infection of the lungs (inhalational anthrax). From eating infected meat, resulting in gastrointestinal i... Free Essays on Anthrax Anthrax, disease of warm-blooded animals, including humans, caused by the bacterium Bacillus anthracis. Anthrax most commonly occurs in cattle and other plant-eating mammals, but it can also affect humans who come in contact with infected animals. The disease is not considered contagious, however, and person-to-person spread of the disease is highly unlikely. Vaccines can protect against anthrax, and antibiotics can treat the disease in its early stages. Anthrax is a spore-forming bacterium . The spores have protective coats and can withstand extreme heat, drought, and other harsh conditions. They can live for centuries in soil. Anthrax spores also have the potential for use in biological warfare because of their ability to survive and because they spread easily in air and can be inhaled. Once the spores are inside the lungs, the bacteria develop and begin to multiply. In humans, the disease can appear in three forms: cutaneous, inhalation, and gastrointestinal. The cutaneous, or external form, primarily involves the skin and is contracted mainly by those who handle contaminated hides, wool, or carcasses. The bacteria enter through a cut or other opening in the skin, and a dark, itchy bump that resembles an insect bite appears. The bump then develops into an open sore with a black area in the center. The cutaneous form of anthrax can be treated with antimicrobial drugs. Death results in about 20 percent of untreated cases. Veterinarians, mill workers, laboratory researchers, and other people at risk of exposure to anthrax are generally vaccinated against the disease. Humans contract internal forms of anthrax by inhaling anthrax spores or by eating contaminated meat. People who work with animal hair and wool are most likely to inhale the spores, especially in areas where anthrax occurs in animals. Symptoms of inhaled anthrax initially resemble those of a cold or the flu- general aches and pains, fever, fatigue, cough, and mi... Free Essays on Anthrax What You Don’t Know Can Hurt You â€Å"You sound like you have a cold,† my grandpa said over the phone. â€Å"Yeah, I have had it for almost two months now but it seems to be getting better,† I replied. â€Å"Gee, I hope it’s not Anthrax!† he darted back at me without hesitation. After the routine small talk I hung up the phone since my mom was not home to talk to him. I thought to myself, â€Å"He is loosing it worse than I thought! Anthrax is only found in livestock.† I told my mom he called and about the laugh I had but then she informed me that livestock was the most common carriers but not the only. After that incident, I started to ponder about this deadly disease. Is it a disease? To start, all I knew to be true about Anthrax is that it can kill people and that the vaccine is not available to the general public. After searching on the Internet for information I found the most common definition for Anthrax to be this: Anthrax is an acute infectious disease caused by the spore-forming bacterium Bacillus Anthracis. The three parts of that bacterium are edema toxin, lethal toxin, and a capsular antigen. To me, this means nothing. It doesn’t tell me how to avoid getting Anthrax or how it can be contracted. After reading deeper into it, I discovered that there are three major clinical forms: cutaneous, inhalation, and gastrointestinal. (Centers for Disease Control and Prevention) Cutaneous Anthrax is the most common naturally occurring type of infection and usually occurs after skin contact with contaminated meat, wool, hides, or leather from infected animals. (Centers for Disease Control and Prevention) It seems strange to me that this is the most common because meats have to be approved before being put on the shelves of stores. Inhalation Anthrax is the most lethal form of Anthrax. The spores must be aerosolized (to disperse as an aerosol) in order to cause this type. The studies aren’t too sure of ho... Free Essays on Anthrax Anthrax As the number of Americans exposed to anthrax increases, so does public anxiety. What do you need to know? I am here to inform you of what anthrax really is? How people get anthrax? Where does anthrax come from? What are the symptoms and treatment to anthrax? What is anthrax? Anthrax is acute infectious animal disease that has been around for tens of thousands of years. The germ produces long-lasting infectious spores. These spores can survive in the environment for a long time. Grass-eating animals, such as cattle, are most often infected because they can eat spores living in the soil. Animal vaccination - and destruction of infected herds - has drastically reduced the number of infected animals. Even so, anthrax spores continue to be found in soil samples from all over the world. When anthrax spores get inside the body, they grow rapidly. The germs themselves can cause dangerous infections. Far more dangerous is a substance they produce in the body called- anthrax toxin - which helps the bug survive by killing off cells of the immune system. This toxin is so deadly that it can kill even after infection is brought under control. How do people get anthrax? People can catch anthrax from infected animals or contaminated animal products. Most natural infection comes from skin contact. In the past, industrial wool sorters were at high risk of infection. You can also get anthrax infection from eating raw or too-rare meat - but this is uncommon. Even more uncommon - but by far most deadly - is anthrax caught by inhaling spores or infection is transmitted through the skin. . Until the events of September, 2001, there hadn’t been a case of inhalation anthrax in the U.S. since 1978. The disease has two forms: a skin from and a pulmonary form. In the skin and most contagious form of the infection is transmitted through a break in the skin. After an abrasion forms and the dead tissue and crust fall off, infections may sp... Free Essays on Anthrax Terrorism and Anthrax in America The threat of a terrorist attack of any kind in America at this point and time seems very unrealistic. Should we let our guard down? Even though nothing has happened in the last several months regarding terrorism in America. The last few months in the Middle East unfortunately has been chaos. Are the Palestinians planning something big against America or could it be some of Americans own citizens to perform the next act of major terrorism? We as Americans should still fear the threat of any kind of terrorism that me be brought before us. America has been a target with terrorism ever since our political involvement with the Middle East. The United States has had involvement with the Middle East ever since the Gulf War in the early 1990’s. The United States became more involved in the happenings in the Middle East when the Palestinian Liberation Organization (P.L.O.) was recognized. The P.L.O. is an organization that was developed to help the Palestinians try to recover land that they lost when the country of Israel was established in 1948. America soon became allies with Israel, because America felt like the Palestinian countries were being a threat to the people of Israel. Which in terms is the major reason Americans and Jews are hated and despised by a majority of Palestinians. There is even an extreme an Afghanistan terrorist group called the Al Qaeda which whom Osama Bin Laden is believed to be in leadership of. The extreme terrorist group has training camps to teach kids as young as 14 years old how to use guns, bombs, and different types of weapons of mass destruction. These kids are even taught to hate Americans and Jews. On September 11, 2001 two planes crashed into the World Trade Centers in New York City. This has been the one of the only major attacks on United States soil. Some things that transpired after the attack were a higher security alert for terrorists in Ameri... Free Essays on Anthrax What is anthrax? Anthrax is an acute infectious disease caused by the spore-forming bacterium Bacillus anthracis. Anthrax most commonly occurs in warm-blooded animals, but can also infect man. Anthrax spores can be produced in a dry form (for biological warfare ) which may be stored and ground into particles. When inhaled by humans, these particles cause respiratory failure and death within a week. Why has anthrax become a current issue? Because anthrax is considered to be a potential agent for use in biological warfare, the Department of Defense (DOD) announced that it will begin systematic vaccination of all U.S. military personnel. Who gets anthrax? Anthrax is most common in agricultural regions where it occurs in animals. These include South and Central America, Southern and Eastern Europe, Asia, Africa, the Caribbean, and the Middle East. When anthrax affects humans, it is usually due to an occupational exposure to infected animals or their products. Workers who are exposed to dead animals and animal products (industrial anthrax) from other countries where anthrax is more common may become infected with B. anthracis. Anthrax in animals rarely occurs in the United States. Most reports of animal infection are received from Texas, Louisiana, Mississippi, Oklahoma and South Dakota. How is anthrax transmitted? Anthrax infection can occur in three forms: cutaneous (skin), inhalation, and gastrointestinal. B. anthracis spores can live in the soil for many years and humans can become infected with anthrax by handling animal products from infected animals or by inhaling anthrax spores from contaminated animal products. Anthrax can also be spread by eating undercooked meat from infected animals. It is rare to find infected animals in the United States. What are the symptoms of anthrax? Symptoms of disease vary depending on how the disease was contracted, but symptoms usually occur within seven days. Cutaneous: Most anthra...

Computer Project Essay Example | Topics and Well Written Essays - 1500 words

Computer Project - Essay Example The aim of this paper is to thoroughly examine the issue of web sites, by using three in particular: Moodle, ATutor, and EduTools. By discussing the relevant issues of these three sites, we can come to a clearer and more knowledgeable understanding of the subject matter at hand. This is what will be dissertated in the following. This website is a course management system, and considers itself to be "a free, open source software package designed using sound pedagogical principles, to help educators create effective online learning communities." (Moodle, 2006). The basic information that this site tried to cover was the presenting of facts, as well as the stating of certain opinions. All the information appeared to be kept up-to-date, and although the layout was rather simple and basic, it was direct and provided the information it needed to. This site presented a balanced view of many different perspectives, while remaining to be consistent in its manner. It was extremely easy to navigate through this site; whether you had visited this site before or not, it is laid out analytically in order to coincide with easy navigation. The information on this site was in regards to the services it offers, which is online tutoring. ATutor is "an open source web-based Learning Content Management System (LCMS) designed with accessibility and adaptability in mind." (ATutor, 2006). This site offered an incredible array of information, as well as a variety of forums, projects, and discussion topics. The site was simplistic and straight forward yet detailed and full of information. The site presents the audience with a completely balanced view, especially due to the vast array of topic selection. There was even a questionnaire which was asking visitors questions in an attempt to better the site to fit people's needs. The site was incredibly easy to navigate, and flowed together impeccably. The design, the layout, and the wording were all dynamic and interesting - both incredibly important elements in a web page, because this is what will get visitors to stay and check it out. My overall opinion of this site is a positive one. I found it visibly appealing, easy to navigate through and yet at the same time indefinitely informational. In regards to how the site could be improved, I actually do not believe there is any sort of adjustment that should be made. The site discusses thoroughly about its products and services, why you should get these products and services for yourself, and on the home page alone answers any and all basic and fundamental questions about its system. Easy navigation, an overall appealing web design layout, and proper update maintenance makes this site close to impeccable. EduTools This final site was definitely my least favorite of the three. The home page is incredibly basic and drab, and there is not enough information offered. The site presented a brief summary of the facts, stating that "EduTools provides independent reviews, side-by-side comparisons, and consulting services to assist decision-making in the e-learning community." (EduTools, 2006).

Microfinance - lending to the poor Essay Example | Topics and Well Written Essays - 1750 words

Microfinance - lending to the poor - Essay Example Due to these stringent measures, small scale businesses and private entrepreneurs are locked from assessing bank finances to support their businesses. The service of lending finances to small scale businesses and private entrepreneurs who cannot access such services from banking and other financial institutions is referred to as microfinance. Banking institutions consider such borrowers as lacking ability to repay loans and the interest (Collins et al. 135). However, microfinance institutions have successfully advanced finances to such borrowers for a long time and have managed to get them out of poverty. Conventionally, banks have ignored small scale clients by failing to grant them loans or accept deposits from them. Providing financial services to small scale customers is an expensive activity because it takes a lot of time to processes numerous but small value loans involving many clients (Collins et al. 155). This is because the same processes undertaken when processing small amount transaction is similar to that which is taken to process a large amount belonging to one large client. Since the same interest rate is charged for both large and small scale clients, banks prefer dealing with large clients in order to save costs involved when dealing with many small scale clients (Yunus 135). The operation cost of processing transactions in the bank remains unchanged regardless of the amount of funds the bank is handling. This is the reason why banks prefer large scale clients who are making large transactions so that they can maximize their revenues. According to Collins et al. (165 ), handling many accounts is costly in terms of data base management. This has discouraged banks from inviting membership from small scale clients so that they can maintain the cost of data base management as small as possible. According to Yunus (137), banks consider lending their finances to small scale

The Marketing Plan Research Paper Example | Topics and Well Written Essays - 1250 words

The Marketing Plan - Research Paper Example The market is therefore stable and still promises to grow. Every product producer and service provider has a unique way of marketing. The uniqueness of the marketing structure therefore promises either a profitable venture or a loss-ridden one. Depo-Provera, medically known as depot medroxyprogesterone acetate (DMPA), is a hormone injection that alters the production of estrogen. It therefore prevents a woman from producing ova. The product has been in the market and continues to expand to newer ones across the world (Frey, 1956). Situational analysis The market for contraceptive products continues to grow if not stable. The married, for instance, have an obligation of regulating the number of children they have depending on their financial stability and social preferences. The married form the greatest market shareholders. Because of their obligations, they shop for the most appropriate contraceptive methods. Additionally, the market is also composed of any other mature sexually act ive person within the country. However, the product targets those who have sexual intercourse regularly and is therefore more advisable on the married or commercial sex workers. Currently, there are a number of products in the market that provide similar functions. The most common of these include Nuvaring, another is Intrauterine Device (IUD) while Ortho Evra (patch) together with birth Pills also form part of these. All these and many others have their strengths and weaknesses that make them hold the market shares they currently dominate. As the market continues to grow, Depo-Provera continues to expand its market share which is a clear show of effective marketing strategies by the marketers of the company. Depo-Provera has a number of strengths which it has used as its competitive advantages over the years. Unlike other contraceptives, Depo-Provera is not used daily. A single injection lasts a month. This is a relief to many women who use the daily injections or the daily pills w hich normally tend to have severe bodily reactions. The monthly menstrual flow is a bother to many women; the hormonal injection alters the body making a woman miss her periods for three consecutive months (Abrams & Eugene, 2003). Additionally, the use of the injection is proven to reduce the chances of a woman suffering from ovarian cancer. Some of the used contraceptives normally have side effects some of which are as acute as the contraction of ovarian cancer. The use of Depo-Provera minimizes this risk thereby providing its user with the peace of mind and longevity of use. However, the product, just as any other in the market, presents a number of side effects, which also sum up as its weaknesses. Being a hormone, the injection reduces the thickness of the uterine lining. This results in reduced rates of the monthly bleeding and after a prolonged use, some women experience no bleeding at all. Such occurrence may affect the mental stability of many women who consider it normal fo r a woman to experience the monthly period especially when not using a contraceptive. Women may also after stopping the use of this contraceptive experience an excessive bleeding. This is normally because of the hormonal imbalance which is rectified through medication. The expansion strategy of the product is governed by a